Wednesday, September 24, 2008

Commercial Printing: How to Reduce Your Print Project's Environmental Impact

When it comes to commercial printing, a few small steps can go a long way toward minimizing the impact your printed piece has on the environment:

  • Whenever possible, choose papers that are certified for sustainability. Your printer can help you identify options that are right for your project, right for your budget and right for the environment.
  • Go with an aqueous coating instead of one of the traditional UV coatings or laminates. Water-based aqueous coatings provide the same resistance against scratches as other coatings, but without the harmful impact on the environment.
  • Ask for a "soft proof" instead of a traditional proof. You'll save yourself time and money while reducing the use of energy and materials used to create a hard proof.
  • Recycle outdated and unused print materials, and encourage your audience and associates to do so, too.

Monday, September 22, 2008

Looking for Marketing and Printing Blogs?

If you'd like more opportunities to blog about printing, marketing, graphic design and other related topics, check out There you'll find a complete directory of blogs on nearly every subject imaginable.