Monday, August 10, 2009

What You Need to Know About Commercial Printing Inks

Priced Right Print uses state-of-the-art Heidelberg presses to produce vibrant, four-color (a.k.a. full-color) pieces, with or without aqueous coating.* Choose from the following options:

4 over 4 color -- Full-color printing on both sides of the sheet of paper

4 over 4 color with aqueous*-- Same as "4 over 4 color" with a protective, water-based coating

4 color over black -- Full-color printing on the front of a sheet with black ink only on the back

4 color over black with aqueous*--Same as "4 color over black" with a protective, water-based coating

4 color over none -- Full color printing on the front of a sheet with no printing on the back

4 color over none with aqueous*-- Same as "4 color over none" with a protective, water-based coating


*About Aqueous Coating

Aqueous is a clear, fast-drying, water-based (and environmentally friendly) coating that is used in offset printing to protect finished pieces. It provides a high-gloss surface that helps prevent fingerprinting and scuffs, and improves the durability of pieces that go through the mail or are subjected to other types of wear and tear. In addition to protection, aqueous gives extra "pop" to color and imagery, and makes any piece look more impressive.