After years of being hailed as the next big trend, green marketing has moved well beyond consideration as some sort of newfangled fad and become a cornerstone in best practices for a growing number of brands.
According to Jerry Cerasale, senior vice president for government affairs for the Direct Marketing Association (DMA), "Marketers are doing a better job in reducing the number of mailings that are duplicates and/or undeliverable as addressed. In addition, an increasing number have begun to reduce the amount of paper used in packaging."
