Marketing Budgets Holding Ground

Ready for some good news? According to a recent survey by Zoomerang and GrowBiz Media, small businesses owners are planning to maintain their marketing spending in the year ahead, with increases in a few key areas.

Within overall budgets, owners expect to put more of their resources toward website development, direct mail, email marketing and social media.

According to the survey's creators, "The results show an evolution of the technology and tools used in small business marketing. Email and social media marketing continue to grow in popularity, whereas many forms of print marketing remain strong."

Reduce Your Print Project's Envrionmental Impact: It's Easy and It Will Make You Feel Good

When it comes to commercial printing, a few small steps can go a long way toward minimizing the impact your printed piece has on the environment:

1. Whenever possible, choose papers that are certified for sustainability. Your printer can help you identify options that are right for your project, right for your budget and right for the environment.
2. Go with an aqueous coating instead of one of the traditional UV coatings or laminates. Water-based aqueous coatings provide the same resistance against scratches as other coatings, but without the harmful impact on the environment.
3. Ask for a "soft proof" instead of a traditional proof. You'll save yourself time and money while reducing the use of energy and materials used to create a hard proof.
4. Recycle outdated and unused print materials, and encourage your audience and associates to do so, too.

For more about printing and the envionment, visit Priced Right Print

We Answer, Listen, Respond.

It seems so simple. You call, we answer. But the truth is you have a better chance of winning the lottery than you do getting other online printers to answer your phone call. And, the odds of getting a return call--or even an email response--aren't a lot better.

We feel your pain. We know that there are times when you'll have questions. That's why we promise that when you contact Priced Right Print, a customer service rep will answer your call or email, if not immediately, within 24 hours.

At PRP, we understand that you have tight deadlines and long "to do" lists. We're committed to responding fast, giving you what you need and letting you move on to your next task.

See for yourself how responsive we are.

Call 877.747.7471
Or email customerservice@pricedrightprint.com

Learn more about our printing services at our website: http://www.pricedrightprint.com/

Hot Color Trends for 2010 -- Color Marketing Group Weighs In

A color that used to be strictly for fashion is the Group's pick, set to be the year's biggest star for everything else. What is it? The leading international organization of color design professionals says its GRAPE.

Officially called "Mardi Grape," it is "a sophisticated crossover between purple, brown and gray. It comes from fashion and has European roots."

According to CMG's president, James Martin, "Purple has been with us for awhile now, but the big story is that we're seeing purple as a neutral for the very first time. The purple is browner and grayer, a neutral we can love long-term."

CMG also predicts these trends:

Red - Strong with pink intuition; bright and clean with energy and excitement -- a clean pop to go with neutrals.

Orange - A rich, sophisticated color that moves away from earth-based colors to an optimistic orange, seasoned with a touch of gray.

Yellow - A greener, more natural yellow, softened with gray.

Green - Optimistic and uplifting, a clear and bright accent green with a slight shift toward blue.

Blue - A saturated blue with gray influences; rich without being too luxe.

Beige-Brown - A true chameleon to complement darker hues, it can be either matte or metallic.

Neutral/Gray - Gray with a touch of purple, drawing inspiration from mineral, concrete and steel.

The Color Marketing Group, the leading international non-profit association of color design professionals, has been accurately predicting color trends for more than 45 years.

Learn more about our printing services at http://www.pricedrightprint.com/.

View Our Latest Newsletter

Check out our latest newsletter with tips for "Getting Your Message Heard," and "How to Make Your Print Project More Environmentally Friendly."

Find it on our News and Media page.

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Online Printing Estimated to Grow 24% This Year

"Online print is a trend that will only continue to expand," said Barb Pellow, group director at InfoTrends. In 2007, print jobs that moved through the Internet made up 14 percent of the total U.S. printing market; since then online printing has grown at an average rate of 24 percent per year.

According to InfoTrends, the leading worldwide market research and strategic consulting firm for the document technology industry, the surging interest in online print is dramatically changing the relationship between print buyers and print service providers.

"Consumers understand the benefits associated with online printing, including lower printing costs, shorter turnaround times, better tracking, less unnecessary printing, and better brand management," Pellow added.

New Newsletter: Things You Can Do Right Now to Improve Your Print Materials

Sign up to receive the first in our newsletter series, this one featuring copywriting tips and ideas to help make your print projects greener. Also, learn how to save big on the print projects you need to produce the results you want.

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