Monday, December 12, 2011

Green Marketing: How Well Are We Really Doing?

After years of being hailed as the next big trend, green marketing has moved well beyond consideration as some sort of newfangled fad and become a cornerstone in best practices for a growing number of brands.

According to Jerry Cerasale, senior vice president for government affairs for the Direct Marketing Association (DMA), "Marketers are doing a better job in reducing the number of mailings that are duplicates and/or undeliverable as addressed. In addition, an increasing number have begun to reduce the amount of paper used in packaging."

Learn more about the state of green marketing.  And, see what we've done to make our business greener.  Then, (and this is the important part) please tell us...what is your company doing to make its marketing activities more eco-friendly?

Monday, October 24, 2011

Why Are More of Us Saving Our Digital Memories to Print?

Could it be that there's something enduring about print? 

Some said the Internet would mean the death of print, so it always catches our attention when we see the different ways people preserve their digital memories and other important documents by transferring them to print!

Check out this printed poster featuring all of the Facebook user's friends...fans...subscribers or whatever they're being called today.

Tuesday, October 11, 2011

Where Did John Doe Go?

When the U.S. Census Bureau released its 2010 results, the data validated what many of us already knew: that the notion of an “average American” is just that...a notion.

According to demographic analyst Peter Francese, key population changes are forcing marketers to re-think how they do business.  In a report commissioned by Advertising Age, Francese highlighted these transformational trends:
  • There’s no longer an “average American.” Previously, marketers focused on what was widely accepted as an even society; one in which the majority of people had the same needs for the same consumer products and services.   
  • We’re now a multi-segmented nation and a multi-generational society. In our 10 largest cities and four states — California, Texas, New Mexico and Hawaii — no race or ethnicity is a majority anymore.
  • The multi-cultural shift is driven by immigration, and the fact that the non-minority part of the population — white non-Hispanics — is aging very rapidly. This is in contrast to the past decades during which well over two-thirds of U.S. births were white non-Hispanics.
  • More than ever before, marketers will need to treat each generation or age segment as independent entities. It will be essential to address the multi-dimensional nature of our society today, and to use greater precision in identifying customers and developing messages.
  • Despite the tremendous growth in digital media, tools that reach people in their homes and in their own languages will continue to produce strong results.  Direct mail, especially when combined with QR (Quick Response) codes, is expected to be among the most effective in this category.
See the Advertising Age white paper for specifics on population trends, and check out our site for more information about direct mail and other targeted marketing tools.  Then, let us know what you're doing (or what you've seen) that responds to the latest population shifts.

Wednesday, August 31, 2011

Amp Up Your Print Marketing Materials with Color

It's out.  Pantone's award-winning catalog, featuring everything a design enthusiast needs to know about color NOW.  Even if you don't spec colors, check it out anyway.  It's eye-candy at its best and well worth your perusal.  View it from our link at http://tinyurl.com/3b6norl, and let us know what you think!







Monday, June 27, 2011

Sunday, June 12, 2011

Social Media Revolution 2011

Erik Qualman, the author of Socialnomics: How Social Media Transforms the Way We Live and Do Business, has done it again with his latest video about the future of social media.  Be prepared to be blown away. 

Here are some hightlights:

1. Over 50% of the world’s population is under 30-years-old

2. In 10 years over 40% of the Fortune 500 will no longer be here

3. Social Media has overtaken porn as the #1 activity on the Web

4. Facebook tops Google for weekly traffic in the U.S.

5. 1 in 5 couples meet online; 3 in 5 gay couples meet online

6. 1 in 5 divorces are blamed on Facebook

7. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…

8. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction

9. If Facebook were a country it would be the world’s 3rd largest and 2x the size of the U.S. population

10. 80% of companies use social media for recruitment

How do you use social media for your business, school or personal communications?

Thursday, March 17, 2011

Social Media Set to Transform Our Lives

Erik Qualman, the author of Socialnomics: How social media transforms the way we live and do business, compiled these astounding statistics. Watch the video for his complete list and tell us what you think the future holds.

1. Over 50% of the world’s population is under 30-years-old

2. 96% of them have joined a social network

3. Facebook tops Google for weekly traffic in the U.S.

4. Social Media has overtaken porn as the #1 activity on the Web

5. 1 out of 8 couples married in the U.S. last year met via social media

6. iPhone applications hit 1 billion in 9 months

7. If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India

8. The fastest growing segment on Facebook is 55-65 year-old females

9. Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts

10. The ROI of social media is that your business will still exist in 5 years