Friday, December 10, 2010

Marketing Budgets Holding Ground

Ready for some good news? According to a recent survey by Zoomerang and GrowBiz Media, small businesses owners are planning to maintain their marketing spending in the year ahead, with increases in a few key areas.

Within overall budgets, owners expect to put more of their resources toward website development, direct mail, email marketing and social media.

According to the survey's creators, "The results show an evolution of the technology and tools used in small business marketing. Email and social media marketing continue to grow in popularity, whereas many forms of print marketing remain strong."