Green Marketing: How Well Are We Really Doing?

After years of being hailed as the next big trend, green marketing has moved well beyond consideration as some sort of newfangled fad and become a cornerstone in best practices for a growing number of brands.

According to Jerry Cerasale, senior vice president for government affairs for the Direct Marketing Association (DMA), "Marketers are doing a better job in reducing the number of mailings that are duplicates and/or undeliverable as addressed. In addition, an increasing number have begun to reduce the amount of paper used in packaging."

Learn more about the state of green marketing.  And, see what we've done to make our business greener.  Then, (and this is the important part) please tell us...what is your company doing to make its marketing activities more eco-friendly?

Why Are More of Us Saving Our Digital Memories to Print?

Could it be that there's something enduring about print? 

Some said the Internet would mean the death of print, so it always catches our attention when we see the different ways people preserve their digital memories and other important documents by transferring them to print!

Check out this printed poster featuring all of the Facebook user's friends...fans...subscribers or whatever they're being called today.

Reduce Your Print Project's Envrionmental Impact: It's Easy and It Will Make You Feel Good

When it comes to commercial printing, a few small steps can go a long way toward minimizing the impact your printed piece has on the environment:

1. Whenever possible, choose papers that are certified for sustainability. Your printer can help you identify options that are right for your project, right for your budget and right for the environment.
2. Go with an aqueous coating instead of one of the traditional UV coatings or laminates. Water-based aqueous coatings provide the same resistance against scratches as other coatings, but without the harmful impact on the environment.
3. Ask for a "soft proof" instead of a traditional proof. You'll save yourself time and money while reducing the use of energy and materials used to create a hard proof.
4. Recycle outdated and unused print materials, and encourage your audience and associates to do so, too.

For more about printing and the envionment, visit Priced Right Print

Hot Color Trends for 2010 -- Color Marketing Group Weighs In

A color that used to be strictly for fashion is the Group's pick, set to be the year's biggest star for everything else. What is it? The leading international organization of color design professionals says its GRAPE.

Officially called "Mardi Grape," it is "a sophisticated crossover between purple, brown and gray. It comes from fashion and has European roots."

According to CMG's president, James Martin, "Purple has been with us for awhile now, but the big story is that we're seeing purple as a neutral for the very first time. The purple is browner and grayer, a neutral we can love long-term."

CMG also predicts these trends:

Red - Strong with pink intuition; bright and clean with energy and excitement -- a clean pop to go with neutrals.

Orange - A rich, sophisticated color that moves away from earth-based colors to an optimistic orange, seasoned with a touch of gray.

Yellow - A greener, more natural yellow, softened with gray.

Green - Optimistic and uplifting, a clear and bright accent green with a slight shift toward blue.

Blue - A saturated blue with gray influences; rich without being too luxe.

Beige-Brown - A true chameleon to complement darker hues, it can be either matte or metallic.

Neutral/Gray - Gray with a touch of purple, drawing inspiration from mineral, concrete and steel.

The Color Marketing Group, the leading international non-profit association of color design professionals, has been accurately predicting color trends for more than 45 years.

Learn more about our printing services at http://www.pricedrightprint.com/.

Online Printing Estimated to Grow 24% This Year

"Online print is a trend that will only continue to expand," said Barb Pellow, group director at InfoTrends. In 2007, print jobs that moved through the Internet made up 14 percent of the total U.S. printing market; since then online printing has grown at an average rate of 24 percent per year.

According to InfoTrends, the leading worldwide market research and strategic consulting firm for the document technology industry, the surging interest in online print is dramatically changing the relationship between print buyers and print service providers.

"Consumers understand the benefits associated with online printing, including lower printing costs, shorter turnaround times, better tracking, less unnecessary printing, and better brand management," Pellow added.

How to Decide Which Press is Right for Your Printing Project

Get straight answers -- once and for all -- about the advantages, economics and drawbacks of the three major commercial printing processes, sheetfed, web and digital.

NewPage's great printing site sheds light on this and other topics that will help you successfully manage your print projects.

Posters, Door Hangers and Booklets... Now Available

Poster Printing Puts Your Message Front and Center

Use A four color poster as a highly visible marketing tool that gets your message out to many people -- with a single piece and at a cost that is far less than many other marketing mediums. In fact, in high-traffic areas, there's no better, more affordable way to promote, advertise or inspire.

Door Hanger Printing Services Make It Easy for You to Target Your Prospects and Customers

Whether you're introducing a product, announcing a grand opening or just reminding your audience that you're eager to have their business, there's no more direct way than with a door hanger. And, you can easily target neighborhoods and geographic areas without having to buy lists or collect names. For business to business marketing, you can distribute door hangers to office buildings and even in hotels.

Outclass Your Competition and Make Your Products Shine with a Custom Booklet

Imagine your customer with two items in-hand. One is a full color booklet, printed on glossy, bright white paper and peppered with photos that practically pop off the page. The other is flimsy, dull, and utterly forgettable.

Which booklet do you want associated with your company? Let us show you how our color booklet printing services can energize this major promotional piece.

What You Need to Know About Commercial Printing Inks

Priced Right Print uses state-of-the-art Heidelberg presses to produce vibrant, four-color (a.k.a. full-color) pieces, with or without aqueous coating.* Choose from the following options:

4 over 4 color -- Full-color printing on both sides of the sheet of paper

4 over 4 color with aqueous*-- Same as "4 over 4 color" with a protective, water-based coating

4 color over black -- Full-color printing on the front of a sheet with black ink only on the back

4 color over black with aqueous*--Same as "4 color over black" with a protective, water-based coating

4 color over none -- Full color printing on the front of a sheet with no printing on the back

4 color over none with aqueous*-- Same as "4 color over none" with a protective, water-based coating

*About Aqueous Coating

Aqueous is a clear, fast-drying, water-based (and environmentally friendly) coating that is used in offset printing to protect finished pieces. It provides a high-gloss surface that helps prevent fingerprinting and scuffs, and improves the durability of pieces that go through the mail or are subjected to other types of wear and tear. In addition to protection, aqueous gives extra "pop" to color and imagery, and makes any piece look more impressive.

May We Share Some Good News?

We're not usually ones to brag, but we got this unsolicited email that simply made our day.

The brochures are beautifully done. I’ve had the same brochures done using another online printer and you blew them away with higher quality, excellent service and better pricing. I’ve already recommended you to three of my friends. Thanks again!

Robin Santos, Vice President

Rick's Music World

Raynham, MA

P.S. Feel free to use my comments.

Thinking About Cutting Back On Your Marketing Spend?

It's official. The recession, that is. Check out why putting the brakes on during this recession may be the worst marketing strategy for you business.
The ‘R’ Word | Deliver Magazine

Priced Right Print Receives "Best Printer" Award

PRP Recognized for Marketing Success

WASHINGTON D.C., October 29, 2008 -- PricedRightPrint.com has been selected for the 2008 Best of Royal Oak (Michigan) Award in the "Printers" category by the U.S. Local Business Association (USLBA).

Various sources of information were gathered and analyzed to choose the winners in each category. The 2008 USLBA Award Program focused on quality, not quantity. Winners are determined based on the information gathered both internally by the USLBA and data provided by third parties.

U.S. Local Business Association (USLBA) is a Washington D.C. based organization funded by local businesses throughout the U.S.

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