Social Media Revolution 2011

Erik Qualman, the author of Socialnomics: How Social Media Transforms the Way We Live and Do Business, has done it again with his latest video about the future of social media.  Be prepared to be blown away. 

Here are some hightlights:

1. Over 50% of the world’s population is under 30-years-old

2. In 10 years over 40% of the Fortune 500 will no longer be here

3. Social Media has overtaken porn as the #1 activity on the Web

4. Facebook tops Google for weekly traffic in the U.S.

5. 1 in 5 couples meet online; 3 in 5 gay couples meet online

6. 1 in 5 divorces are blamed on Facebook

7. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…

8. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction

9. If Facebook were a country it would be the world’s 3rd largest and 2x the size of the U.S. population

10. 80% of companies use social media for recruitment

How do you use social media for your business, school or personal communications?

Social Media Set to Transform Our Lives

Erik Qualman, the author of Socialnomics: How social media transforms the way we live and do business, compiled these astounding statistics. Watch the video for his complete list and tell us what you think the future holds.

1. Over 50% of the world’s population is under 30-years-old

2. 96% of them have joined a social network

3. Facebook tops Google for weekly traffic in the U.S.

4. Social Media has overtaken porn as the #1 activity on the Web

5. 1 out of 8 couples married in the U.S. last year met via social media

6. iPhone applications hit 1 billion in 9 months

7. If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India

8. The fastest growing segment on Facebook is 55-65 year-old females

9. Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts

10. The ROI of social media is that your business will still exist in 5 years

Print Marketing Materials Musts: Identify Your Goal, Audience & Desired Outcome

Don't write...don't design...and definitely don't print your marketing materials until you carefully consider who you want to reach, what message you want to deliver and what action you want the recipient to take. Do this work upfront -- even if it takes extra time -- and you will have taken the first steps toward ensuring your printed piece's success.

Know Your Audience and Set a Goal
Whether you’re introducing a new product, promoting an idea or simply creating awareness of your organization, start with a thorough understanding of your target audience, and a clear picture of what you want that audience to do.

For example, do you want recipients to:

• Visit your store?
• Order a promotional item?
• Sign up for your mailing list?
• Refer your company to a friend?

Ask Your Readers to Take Action
Be sure that your message is clear and that it is written with your readers’ interests and needs in mind. When appropriate, include a clear “call to action.” This is a simple statement that tells readers exactly what you’d like them to do, and how they will benefit from performing the desired action.

For example:

• “Call now and get a free....”
• “Attend the conference to learn strategies for....”
• "Order now and become eligible to win...”

Use Good Design to Promote Readability & Reinforce Your Message
Once you’ve developed a strong message, one with a benefit and a call to action, use well-thought-out graphic design to help set the tone for your message, and make it easy to understand.

Professional design strikes a delicate balance between text, artwork and white space. Without that balance, you can confuse your reader and turn out a marketing piece that fails to do its job. Whether you design your marketing collateral yourself, or hire someone to do it for you, keep in mind these simple guidelines:

• The typography you select helps set the tone for your piece, and its size and color create an information hierarchy that lets the reader know what's most and least important.
• Imagery, whether it's photos or illustrations, should do more than decorate; it should pull the reader into the piece and convey information that supports your copy.
• White space is a good thing; use it generously. Let your printed materials breathe, so as to not suffocate the recipient with information overload.
• Never compromise on photo quality. A picture is only worth 1,000 words if it’s a good one. Quality, commercial printing helps your photos look great and lets you stay true to that premise. For more about images and resolution, see PRP's Design Tips.

To learn more about how to create successful print marketing materials, or to get instant quotes on commercial, offset printing, check out pricedrightprint.com.